An old ad from 2008 but one that our copywriter Dean is very proud of
This is an ad we’ve had produced for our client Leisure Sales. It’s going out on Wire FM over the next few weeks so listen out!
If you listen carefully, you can hear Dean’s heavy breathing….
The view from the top
Dean is King of the Mountains - on a Raleigh Chopper
It’s safe to say that Franco Pellizotti wouldn’t have taken the polka dot jersey in this year’s Tour de France if he was riding a Raleigh Chopper. But getting a cumbersome 37lb Chopper bike to the top of Wales’ tallest mountain was a challenge advertising agency copywriter Dean Brindley was prepared to accept for a good cause.
Dean said: “To celebrate 30 years of Stephen Talbot Advertising, we decided to organise a number of crazy activities themed around 30 years and in doing so raise money for St Luke’s Cheshire Hospice. My challenge was to get my 30 year old Raleigh Chopper bike to the 3,560 ft summit of Snowdon - without hitching a lift on the mountain train.”
The route began at the Pen-y-Pass café car park before continuing along the Miner’s track then up the screes and zigzags to the summit. From there, the railway track was followed down to the village of Llanberis followed by the arduous six mile pull up the Llanberis pass back to Pen-y-Pass.
“Apart from the initial mile to Llyn Llydaw, the whole route was really, really hard work” said Dean, “The scree slope above Lyn Glaslyn was a particularly tricky scramble and the zig zags were just one big hard slog, it was like heaving a shopping trolley up a never ending staircase”.
There were a few lighter moments though. A French couple suggested the Prime Minister should give Dean a medal and a group of walkers photographed him because they said no one would believe that they’d seen a bloke carrying a Raleigh Chopper up Snowdon.
“After a snack at the brand new summit café I had to push the bike virtually all the way down the five miles of path to Llanberis due to the steep gradient (1 in 7.6) and the number of people walking up”, said Dean, “My 3,500 ft of descent was regularly halted by walkers who wanted to talk to me about the bike and be photographed sitting on it.”
If that wasn’t enough, he then had to cycle six miles up the Llanberis pass back to the car park at Pen-y-Pass; climbing around twelve hundred feet in the process. “I was really shattered at the end but it was a tremendous experience and it’s good to know I’d raised money for a worthwhile cause”, Dean added.
Money raised by Dean and his colleagues throughout 2009 will support St Luke’s Cheshire Hospice to assist those affected by life threatening illness.
STA's 30th Birthday Party
Our 30th birthday party starts today 16.07.09 at 4pm.
Ride a Chopper bike, have a go on an ancient Mac, win stuff, eat food, drink wine.
Pop in to our offices, we’d love to see you.
Up Snowdon on a Chopper
As part of their activities to celebrate 30 years as a full service advertising agency and to raise money for St Luke’s Cheshire Hospice, the team at Stephen Talbot Advertising have chosen to travel from Crewe to Crete by virtual transport.
The agency’s guys and girls are hoping to clock up the 3,000 km virtual journey by taking time out to row, run, walk, swim and cycle the distance.
Managing Director Chris Furness told us: “Our virtual journey will take us through France, Italy and Greece and you can follow our exploits on the virtual log attached to our website at stads.co.uk. Along the way we’re hoping to raise money for St Luke’s Cheshire Hospice and individual members of the team will also be doing their own thing to raise money”.
Copywriter Dean Brindley will be doing his bit by travelling to the summit of Snowdon on a 30 year old Raleigh Chopper bike.
Dean said: “At the end of July 2009 I’ll be riding / carrying my 30 year old Raleigh Chopper to the top of Snowdon via the Miners track and zig zags to the summit, then descend following the railway to Llanberis, before riding up the Llanberis pass to the Youth Hostel at Pen y Pass.
“I did this a number of years ago but forgot to take my camera. I was so tired at the end I couldn’t drive my car to the camp site and had to sleep in it”.
